We make food brands people eat with their eyes.
From the tap handle to the grocery shelf — we design the visual identity that makes people reach, pour, and come back.
The Portfolio
Every project is a different world. Hover to enter it.
Spirits & Beer
For the craft distillery staring at a blank label sheet and the brewery founder who needs their tap handle to stop traffic.
Snacks & Condiments
CPG startups about to pitch Whole Foods buyers — your packaging is the pitch deck buyers read with their hands.
Restaurant Systems
Legacy restaurant groups rebranding after a generational handoff. Full visual systems from menu to merch.
Retail Packaging at Scale
Regional products ready for national distribution. We build the shelf presence that survives the buying committee.
"$2.4M in first-year retail sales"
— Cold Craft Brewing Co.
Every surface
a canvas.
We work across the full physical touchpoint spectrum — from the first sketch on a napkin to the label that ships in a million units. Palette is built for food and beverage. Nothing else.
Brands Launched
National Retail Doors
Years in F&B
Avg. Reorder Rate Lift
Brand Identity
Logo systems, color palettes, typography hierarchies — built for the physical world of packaging and print, not just screens.
Label & Packaging
Die-cut labels, shrink sleeves, folding cartons. We design for the shelf — accounting for material, lighting, and the 3-second grab decision.
Menu Systems
From single-page inserts to full tasting menus with custom illustration. Menus that make mouths water before a word is read.
Taproom & Retail
Tap handles, glassware, signage, merch. Full branded environments for breweries, taprooms, and flagship retail formats.
Launch Strategy
Pre-launch visual audits, buyer presentation decks, shelf placement strategy. We help you look like you belong in the aisle before you're in it.
Brand Refresh
For legacy brands after a generational handoff — preserving equity while modernizing the visual language for today's consumer.
"Listed in 1,200 Whole Foods locations in 90 days"
— Sunfield Snacks
Brands that moved.
"We walked into the Whole Foods buyer meeting with Palette's packaging. The buyer said it looked like it had been on their shelves for years. We got the PO the same week."
Marcus Okafor
Founder, Sunfield Snacks
"Our tap handle used to be the one people had to ask about. Now it's the one they photograph. Palette understood that a tap handle is a 3-inch billboard."
Priya Nambiar
Co-Founder, The Cooperage Brewing
"We handed the restaurant to the next generation and needed it to feel like theirs. Palette preserved the soul of what our father built while making it look like it belongs in 2026."
James & Elena Whitmore
Operators, Ember & Oak Restaurant Group
Featured In
Your Brand
Keep staring.
Take it with you.
72 pages of brand systems, packaging photography, and process work. The full Palette portfolio in a single PDF — for when you're ready to show someone else.
No pitch emails. Just the work.